Tourism Cooperative Marketing Fund (TCMF)

The Tourism Cooperative Marketing Fund (TCMF) helps Yukon’s tourism industry attract visitors and gain international exposure. These marketing activities help strengthen the territory’s tourism brand.

Grant Deadline

2025-10-01

Funding Amount

$50,000 _{60% of eligible expenses will be covered by TCMF , 40% will be covered by the applicant}

Type of Grant

Grant, Funding

Sectors

Tourism

Demographics

Indigenous

Incorporation

For Profit

Perks

Region Restriction

This grant is restricted to whole of Canada

Keywords

Age Restriction

This grant is age restricted from 18 to 100

Eligibility and Requirements

Applicants who are Yukon-based and who want to promote their tourism product or experience. This includes:

• visitor experience providers
• transportation providers
• accommodation providers
• visitor attractions
• restaurants and bars
• destination marketing organizations (DMOs)
• municipalities
• non-government organizations
• First Nations governments

Project Eligibility

• Advertising and marketing projects such as magazines, radio, newspapers, digital display ads, travel guides, out-of-home advertising, web banner and social media ads, AdWords, listings in online directories that focus on visitor services.
• Travel-based activities that include but are not limited to hosting media or trade familiarization tours that highlight tourism experiences, attendance at approved trade and consumer shows, destination Marketing Organization-led sales missions, sales calls, and bid presentations for events. These activities may take place person or virtually.

Grant Application website

https://yukon.ca/en/tourism-cooperative-marketing-fund

Contact

If you have questions, email tcmf@yukon.ca.